Owning a service business can be very lucrative. However, you shouldn’t just dive right in. To increase your chances of success, you must take the time to research and prepare so your business comes across as professional from day one. If you’re interested in setting up a local window cleaning service, follow these tips to help you get off to a good start.
Establish Your Name and Structure
First, pick a name for your business. Consider something that starts with the letter “A” so your company appears near the top of an alphabetical list of local window washers. Then, for tax purposes, you must decide whether your window cleaning business will be a sole proprietorship, partnership or limited liability company. Speak with a lawyer for advice on how to legally structure your new business.
Invest in Equipment and Supplies
Be prepared to make some investments to get your service business started, but don’t feel as though you must buy top-of-the-line equipment from day one. You should be able to purchase everything you need for a few hundred dollars at your local janitorial supply store, including:
- Window washing solution
- Sturdy metal ladder
- Extension pole
Master the Best Window Cleaning Techniques
Unless you’ve worked for a window washing company in the past, you may need to spend time learning the best techniques. Fortunately, endless how-to tips and tricks are available online. Practice what you learn on your own windows until you feel confident enough to start selling your services.
Decide How Much to Charge
The goal of any business is to devise a competitive rate while still turning a profit. Research what other companies in your area charge. Then, decide whether to bill your customers by the hour or the number of windows. If you opt for the latter, remember to take window size and ease of access into account.
Know How to Find and Keep Customers
Marketing your business is the only way to get the word out about your services. In this age of the Internet, digital marketing is likely your best bet. Here are some techniques you’ll want to utilize:
- Create a website.
- Maintain a blog.
- Open business accounts on social media platforms.
- Start an AdWords or email campaign.
- Drive leads on Yelp.
- Request reviews from satisfied customers.
- Advertise referral discounts or free add-on services, such as gutter cleaning, to encourage word-of-mouth business.
Keep Your Business Organized with Window Cleaning Service Software
As your business grows, you’ll need window cleaning service software to stay organized. This allows you to schedule service visits, email invoices, track customer information and referrals, manage your expenses, and much more!
At Kickserv, our window cleaning service software makes it possible to market and organize your business with ease. Find out more about our award-winning software by visiting our website. Then, stop by our blog for the latest small business tips and tricks.