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Plumbing PPC Marketing: The Business Owner's Guide

Plumbing PPC Marketing: The Business Owner’s Guide

Raina Becker // February 22, 2024

Plumbing PPC Marketing: The Business Owner's Guide

Navigating the plumbing industry's competitive landscape can be challenging but pay-per-click (PPC) marketing offers a solution. It allows you to pay only when someone clicks on your ad. This ensures cost-effective and targeted advertising.

This guide dives into plumbing PPC marketing essentials. We'll highlight its benefits, such as quick results, budget control, and precise customer targeting.

We'll explore the critical role of Google Ads and provide actionable steps to launch your campaign. You will learn how to define your objectives and create a Google Ads account. From competitor analysis to budgeting, we will equip you with the tools needed to stand out.

By understanding key PPC strategies, you will be prepared to capture your target audience's attention. This can help you grow your plumbing business and reach your growth aspirations.

What is PPC Marketing?

PPC marketing stands for pay-per-click marketing. It's an uncomplicated way to market your plumbing business online.

PPC marketing is exactly what it sounds like.

You create ads for your plumbing business and choose your platform. As mentioned above, Google Ads are a good place to start. Social media platforms and YouTube can help reach a target audience as well. Once you've launched your ad campaign, you only pay for each click on your ad.

FROM ONE OF OUR PARTNERS: 4 Ways You Can Use PPC to Increase Lead Generation

Advantages of PPC Marketing for Plumbers

PPC marketing is an integral part of any marketing campaign. That means it's a terrific way to promote your plumbing business.

Here's why:

It's Cost-Effective

You control how much you spend. Since you only pay when someone clicks on your ad, you are not wasting money. It helps you make the most of your advertising budget.

You See Fast Results

PPC ads start working right away. People can see and click on your ad as soon as it’s live. This means you can start attracting new customers quickly.

It's Easy to Refresh

If an ad is not working, you can simply change it. This helps you understand what works best without spending much time or money.

Ads Are Targeted

You can choose an ad platform that appeals to people most likely to need a plumber. Then, tailor your ads to them. You can target by demographic, such as location, home ownership, or interests.

It's Easy to Get Started

Getting started with PPC ads is simple. They don’t require a lot of effort to set up. You can get your ads up and running quickly.

Results Are Measurable and Trackable

You can check on their performance at any time. See how your ads are doing in real time. This means you know exactly how many people see your ads, click on them, and convert.

It's Omnichannel. PPC ads can show up in many places online. They can be on search engines, social media, and other websites. This means more people can see your ads. Google Ads alone can reach 90% of internet users around the world.

7 Key Points of PPC Marketing

Here are some important points to remember when establishing your PPC marketing campaign:

1. Choose Your Campaign Type

Consider where your ads will show and how. You can choose different ad types to see which gets the best results for your plumbing business:

  • Search ads: These are text ads on search results pages.
  • Display ads: Image ads on other websites.
  • Social ads: These ads appear on social media platforms like Facebook or Instagram.
  • Remarketing: Targets people who have visited your website before.

RELATED ARTICLE: Building a Strong Online Presence: A Guide for Home Service Businesses

2. Target the Right Keywords

Use words and terms, or keywords, in your ads that people would search for when they need a plumber. This ensures your ads are seen by people likely to need your services.

Examples of keywords plumbers might use in their ads include:

  • Plumbing services
  • Plumbing companies
  • Plumbing service
  • Best plumbing

3. Create Compelling Ad Copy

Write ads that grab attention. Use copy that speaks to what your customer needs. If you need inspiration, research what other plumbing businesses are using in their advertisements.

Add a clear call-to-action you want them to take, like "Call Now” or “Book Now.”

4. Optimize Your Landing Page

Make sure the page visitors land on after clicking your ad is stellar. It should have the same messaging as your ad and be easy to read and load quickly. It should also be mobile-friendly since many people use their mobile devices to surf the web.

5. Use Engaging Visuals

Pictures or videos can make your ads stand out. They can showcase your work and make people want to choose your business over your competition.

6. Track the Data

Always monitor how your ads are doing. You need to know if people are clicking and taking action. This will help you improve your campaign for a better performance.

7. Investigate Local Targeting Options

Use options to target your ads to people in your area. You can choose by location, who they are, and even what device they use. This makes sure locals see your ads.

The Role of Google Ads in Plumbing PPC Marketing

Google Ads is a popular choice for plumbing businesses of all sizes. Here's why it's so popular:

You Pay for Real Results

With Google Ads, you only spend money when someone clicks on your ad. This means you're not just throwing money at ads and crossing your fingers that they result in leads. You're paying for real actions that could bring you new customers.

You Have Budget Control

You can set a spending limit each month. Google makes sure you don't go over this limit. This helps keep your spending in check.

They Allow Remarketing

Google Ads allow you to show your ads to people who have visited your website but didn't call or book a service. This is a smart way to remind them about your business.

Track Ad Performance

Google Ads gives you tools to see how your ads are performing. You can see how many people click on your ads and even how many call your business from the ad.

Target Your Audience

You can make your ads show up for people in certain places, using certain devices, or even on specific Google sites like Maps and YouTube. This helps you reach the right people.

They're a Flexible Marketing Platform

Google Ads works well for businesses of any size. You can start or stop your ads anytime, making it easy to manage when you want to attract more customers.

They Have High-Quality Traffic

Over 92% of web visitors use Google as their primary search engine. This means your ads can be seen by many potential customers, which is great for your business.

FROM ONE OF OUR PARTNERS: Google AdWords: "Who You Gonna Call?"

5 Steps to Create a Plumbing PPC Marketing Campaign

Starting a PPC campaign for your plumbing business can seem intimidating, but it's easier than you may think.

Here are five steps to get you started right now:

Step 1: Define Campaign Objectives

First, think about what you want your ads to accomplish. Do you want more phone calls, website visits, or service bookings? Knowing this helps you create ads that meet your goals.

Step 2: Create a Google Ads Account

Next, you need to set up a Google Ads account if you don't have one. It's free to start. Google will guide you through the setup. You'll need an email and a website for your business.

Step 3: Conduct a Competitor Analysis

Look at what other plumbing businesses are doing with their ads. Type in plumbing services in Google and see what ads come up. Notice what keywords they use and what services they highlight. This will provide inspiration for your own ads.

Step 4: Set Your Budget and Bidding Strategy

Decide how much you want to spend each day on your ads. Even a small amount is okay to start. In Google Ads, you'll choose a bidding strategy. This means deciding how much you're willing to pay for each click on your ad. Google gives suggestions, but you decide what's best for your budget.

FROM ONE OF OUR PARTNERS: How to Get the Most from Your PPC Budget

Step 5: Track and Adjust Your Campaign

Once your ads are running, keep an eye on how they're performing. Use Google Ads tools to see how many people see your ads, click on them, and take action.

If something isn't working, don't be afraid to change your ads or try new keywords. This step helps you get better results over time.

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