Skip To Main Content

Masters Services

Starting over, and how a system skyrocketed a veteran's chimney sweep business.


Chad was the “CEO of everything” at Masters Services. Because there were no methods in place to allow others in the business to duplicate processes, if Chad didn’t show up to work, the business shut down.


  • Systematize and delegate essential business functions
  • Put all data online so it can be accessed from anywhere
  • Have customer data readily available to help with jobs and sales

It takes a system to create a growing business.

We met with Chad Murray of Outside the Business Box Consulting. He’s also the founder of Masters Services Chimney Cleaning. We discussed how he got into the chimney business and how he started his fast-growing consulting operation.

Chad is a husband, father of 5 daughters, successful business leader and avid hunter.

Service is in Chad’s blood. He is an Army National Guardsman and Marine. (Thank you for your service, Chad!)

Chad started as a restaurant manager, but escaped into the Marines. In the late ’90s, after finishing his military service, he began washing windows. One day it started raining on him in the middle of a job. His business partner happened to mention that, if they wanted to make money while it was raining, they should fix leaking chimneys-and Masters Services was born.

Back then, Chad explained, all you needed to start cleaning chimneys was a couple of ladders, a Shop-Vac, some poles, and some brushes. Chad and his wife, along with Chad’s semi-retired mom, started there and grew the business until they had more than 5 trucks.

Kickserv's 6 steps
for growing your business

  • 1.Identify the pain points in the business
  • 2.Write down and describe the pain points
  • 3.Design a system to overcome the pain point
  • 4.Implement the system
  • 5.Designate a person to own the system
  • 6.Measure the results

The pain.

The pain happened to be real. Chad’s wife went into early labor and was rushed to the hospital. Their baby daughter was delivered 3 months early. Mom and daughter were fine-but just 2 weeks later, Chad’s appendix ruptured. Without either Chad or his wife at the helm, the business came to a halt.

These back-to-back events forced the Murrays into bankruptcy. Chad learned immediately that the business needed to keep running–with or without him. He knew he needed to systematize – or “McDonaldize”–his chimney repair business.

The fix.

Work on your business. Not in your business.

Chad wanted an online system that he and his crew could all use to book, dispatch, and recall service history. He wanted it to be web-based so his team in the field could use tablets to manage their service calls–and he wanted it to implement and enforce his policies.

What's the difference between a $5 million company and a $10 million company? Culture."

--Chad Murray,
Masters Services

Definition of success.

Chad defines his success culture as:

  • Proper treatment of his employees
  • The “feeling” (sentiment or mood) of the company

Chad shared that he originally ran his company with a hard-nosed style he learned in the military. He knew that this won him both lovers and haters–but that was the culture he knew and was used to. Eventually, through reading and mentors, he discovered an alternative to fear-based culture: creating and empowering leaders.

Trusted leaders allow the business owner to take a step back from day-to-day operations. This is a more powerful position; the owner can turn their attention to the strategy of the business.

This new outlook on business systems and management allowed Chad to create a new consulting business. Chad now teaches other business owners how to do the same thing, so the business does not have to rely on them showing up to work every day.

The resolution.

A year and a half after restarting in 2008, Masters Services was doing $1.4 million in sales.

After vetting many online Field Service Management products, Chad was sold on Kickserv®. Chad saw quickly how he could follow the proven customer flow lines built into Kickserv®, and he put trained and trusted people in positions to run those lines. Once Masters Services was on board with Kickserv®, Chad could see how he could escape working in the business; he would soon be able to just work on his business.

Chad’s fix for keeping the business running--with or without him:
Decorative Image
  • Store customer and job records in one place, online
  • Use Kickserv's sales abilities to follow-up and follow-through with his customers
  • Schedule multiple events in Kickserv for all the different stages of his jobs
  • Use Kickserv's messaging to keep customers and techs coordinated

Top-rated Field Service Software

700+ Reviews
Google, Software Advice, Capterra, G2